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In the early 1970s, Ken Harper was the program affairs director at WPIX Radio when he had the idea of producing a new musical version of 鈥檚 book "The Wonderful Wizard of Oz." Musical adaptations of the children鈥檚 classic were nothing new. In 1903, a musical extravaganza, with book and lyrics by Baum, has been staged on Broadway, where it ran for 293 performances. And, of course, in 1939, MGM鈥檚 film "The Wizard of Oz" won praise from both critics and moviegoers, becoming an instant classic. But Harper鈥檚 version was to be different, for it would place Baum鈥檚 story in the context of black culture and would add all new music. was signed on to write the book, and music and lyrics would be contributed by .
The journey of The Wiz to Broadway was fraught with more problems than Dorothy鈥檚 journey to Oz. Cast members left, the original director had to be replaced in out-of-town tryouts, and as the play moved toward New York, ticket sales were so low that Harper had closing notices ready for posting on opening night. Yet the play did open in January 1975 at the Majestic Theatre, with the original Broadway cast including , , , , Dee Dee Bridgwater, and Andr茅 De Shields.
The Wiz received poor reviews from New York critics, and it did not seem that the faltering production could withstand the assault. But shortly after the opening, an editorial appeared in the New York Amsterdam News鈥攖he oldest black newspaper in the country鈥攗rging black theatergoers to see the play. The editorial explained that white critics might be unable to respond to a story 鈥減roduced by Blacks, sung by Blacks, and seen predominantly by Blacks on opening night.鈥� Mainstream critics also might not understand references to black culture or appreciate the use of black vernacular and the message of black pride. It was therefore up to the people to see and spread the word about this great play.
Spurred by the editorial and subsequent reviews from the black community, as well as by a robust television ad campaign鈥攖he second in Broadway history, with the first being the campaign for 鈥攕ales soared and The Wiz became a huge hit, running for 1,672 performances. The show was nominated for numerous Tony Awards and won seven: Best Musical, Best Choreography (), Best Costume Design (), Best Director of a Musical (Geoffrey Holder), Best Performance by a Featured Actor in a Musical (Ted Ross), Best Performance by a Featured Actress in a Musical (), and Best Original Score (Charlie Smalls). In 1978, a film version would be released starring Diana Ross, Michael Jackson, , and Richard Pryor, and in 1984, Stephanie Mills would reprise her role as Dorothy in a revival of the stage musical. But neither of these productions could rival the success of the 1975 musical, which rocked New York for four years.
Excerpted from Black Broadway by Stewart F. Lane (c) 2015 by Stellar Productions Intl. Inc. Square One Publishers (). Used by permission. Photos featured in said excerpt by Kenn Duncan/(c)Billy Rose Theatre Division, The New York Public Library for the Performing Arts, and are also used by permission.