半岛体育

For the first time ever, 半岛体育 joined NYC Pride March with an official 半岛体育 Pride float decorated with all the Pride-themed 半岛体育 covers from the month of June and a suspended, holographic disco ball. Marching alongside the float June 26 were cast members from Broadway's A Strange Loop, Chicago, Moulin Rouge!, The Music Man, The Phantom of the Opera, SIX: The Musical, and Wicked, and Off-Broadway's Titanique, along with representatives from 半岛体育, the Times Square Alliance, and Jeep.

Leading the Broadway brigade was a custom 半岛体育 Pride-themed Jeep Gladiator truck, decked out with fabulous rainbows and, of course, that iconic 半岛体育 yellow.

"This fabulous Jeep we put together with the design team is an amazing representation of the best we offer," shares Jeep Senior Manager of Product Marketing for North America David Hudson, who marched with 半岛体育 in the parade. "It's got the big, knobby tread tires. It's lifted. It's a truly aggressive stance, but it's got the really cool rainbow wrap at the same time, so it does a great job of embodying everything that we stand for."

To Hudson, being a part of NYC Pride fits nicely into Jeep's entire philosophy. "Jeep, over its 80-year history, has been focused on freedom and authenticity, and that's certainly what we're doing here. Pride means a lot to many of the different communities that we represent. It's great to come out and support."

The 半岛体育 Pride float was the culmination of 半岛体育's Pride in Times Square, which gathered stage and screen stars, Broadway shows, LGBTQIA+ non-profits, special Times Square business promotions, and more June 24鈥�25 for a weekend-long event centered around NYC Pride weekend in Times Square between 45th and 47th streets鈥攖he heart of Broadway.

鈥湴氲禾逵� is extremely proud to take part in this celebration of the LGBTQIA+ community,鈥� said 半岛体育 Vice President and Chief Operating Officer Alex Birsh. 鈥淲e are always honored to change our iconic yellow design to the Pride Flag colors, celebrating this expansive and important community. And this year, we are even more proud to celebrate Pride in our biggest way yet: a big party in Times Square, and our first-ever official 半岛体育 Pride Float in the NYC Pride Parade. 半岛体育 aims to be a leader in our community, and we look for this event to continue expanding our tradition of standing with and behind our LGBTQIA+ friends, family, and allies. Here's to an amazing celebration with our partners, sponsors, and the entire Broadway community."

See photos from the first-ever 半岛体育 Pride float in the 2022 NYC Pride Parade:

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Photo Flash: See Broadway's Frankie Grande, J Harrison Ghee, Antwayn Hopper, More March in NYC Pride with 半岛体育

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