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Broadway welcomed two additional shows last week, pushing the number of attractions in Times Square from 29 to 31. The cumulative box office increased accordingly, from $21,024,820 to $25,713,385, and attendance ascended by nearly 30,000 to 254,659. Not only that, but most shows displayed an uptick in attendance and box office, perhaps spurred along by the holiday weekend, which included Valentine鈥檚 Day. This was a welcome change from the previous week, which witnessed sizable drops in box-office monies at many shows.
The first week of previews for the new revival of Eugene O鈥橬eill鈥檚 immediately showed the box-office strength of star Forest Whitaker. Over seven previews at the Booth, the play ran to 96 percent capacity crowds. Box office was 48 percent of the potential draw. Overall take at the till stood at $330,398 at the 772-seat theatre.
Disaster, a new satirical musical starring a host of Broadway veterans, did not show as well at the Nederlander. House played to 68 percent capacity audiences, and the box office collections were 32 percent of its potential over eight previews. The monies taken in amounted to $364,575 at the 1,197-seat house.
After getting off to a handsome start during its first two previews, the two-hander Blackbird, starring and , settled down a bit at the Belasco. Seats were 79 percent filled for the first full week of previews and the box office saw 56 percent of the gross. , meanwhile, showed strong staying power while in previews at the Helen Hayes. Its houses were at 91 percent capacity, even if it only raked in 44 percent of the gross.
Did anyone beat at the box office this week? Nope. The hit show counted out $1,792,099 at the box office, besting every other show, including . It has done this for several weeks; quite an accomplishment, given that The Lion King鈥檚 Minskoff Theatre boasts nearly 400 more seats than聽Hamilton鈥檚 Rodgers Theatre. However, did have a higher average ticket price, at $169.65, but only by a few bucks; Hamilton鈥檚 was $166.69.
The biggest jump at the box office this past week belonged to long-timer Matilda, which spiked $291,411. Not far behind was Les Miserables with $294,464 and with $283,887.
