SpotCo founder Drew Hodges will return to the theatrical advertising agency in a new role. Now serving as executive creative consultant, Hodges will help create imagery and strategy for existing and prospective clients.
SpotCo managing directors Callie Goff and Steve Sosnowski have led the company in recent years, focusing on innovative strategy and multi-faceted campaigns. Since founding SpotCo in 1997, Hodges has helped launch some of the most recognizable campaigns in Broadway history, and has since remained in entertainment marketing through his firm DrewDesignCo, collaborating with SpotCo on several projects.
鈥淒rew鈥檚 return is a powerful addition to the creative engine we鈥檝e built and are continuing to evolve,鈥� said Goff and Sosnowski in a joint statement. 鈥淗e helped define the creative voice that put SpotCo on the map. Collaborating with him again on Smash and Merrily We Roll Along was a reminder of how vital our partnership still is, and a promise of what we could build together as we look to the future."
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