Broadway advertising agency SpotCo has announced a series of new hires, promotions, and returning employees. The agency has created campaigns for productions including Stereophonic, Hadestown, Hamilton, Rent, and more, and is currently under the leadership of Managing Directors Callie Goff and Stephen Sosnowski.
Chris Scherer has been promoted to senior vice president of account services and client strategy. Scherer led marketing strategies on Broadway for Stereophonic, Hadestown, and Leopoldstadt, while also spearheading campaigns for immersive and cross-disciplinary experiences at Park Avenue Armory and for Luna Luna: Forgotten Fantasy. In his new role, he will oversee SpotCo鈥檚 client-facing team while continuing to deliver strategic insight, campaign innovation, and service across the live entertainment space and elsewhere.
Anne Gordon has been promoted to vice president of strategic partnerships. Gordon will lead integrated marketing efforts, drive strategic opportunities, and spearhead new business initiatives including but not limited to the Broadway industry.
India Haggins will take on on the expanded role of account director and head of audience growth. A native New Yorker, India brings 20 years of experience at leading cultural institutions, including audience development efforts at Roundabout Theatre Company, and community partnerships at Lincoln Center Theater. In her new role, she will continue to champion culturally responsive marketing while guiding clients toward meaningful growth and long-term audience connection.
Tom Coppola will rejoin SpotCo as senior director of production, bringing with him 20 years in video and photo production.
Finally, Andrew Lowy will return as senior director of sales and audience insights. Most recently serving as director of ticketing for Harry Potter and the Cursed Child in North America, Lowy will lead sales strategy and audience analysis efforts at SpotCo.
鈥淪potCo has always been more than a job鈥攊t鈥檚 a creative home,鈥� Goff said in a statement. 鈥淲e鈥檝e built a team that reflects the best of what this agency has been and what it can be: collaborative, passionate, and deeply invested in the power of live storytelling.鈥�
"We want SpotCo to be the kind of culture people come back for,鈥� added Sosnowski. 鈥淭his team brings together institutional knowledge and fresh perspective鈥攚ith the drive and imagination to meet a rapidly changing landscape."
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